High-power zoom lens covering 10-100 mm focal-length range
1 NIKKOR VR 10-100mm f/4-5.6 is a high-power zoom lens that covers an extremely wide focal-length range from wide-angle 10 mm to telephoto 100 mm. Angle of view is equivalent to a focal length of approx. 27 to 270 mm in 35mm  format. With this lens, you can easily shoot a wide variety of subjects and scenes. It is also useful when capturing a moving subject, such as children running, with which shooting distance changes quickly.
-Compatible with both wide shots and close-ups
You can include the ambience of the surroundings within the frame by using the wide-angle range. With the telephoto range, you can shoot close-ups of your subject.
-A broad zoom range, useful when focus distance quickly changes
When shooting scenes such as children playing in water or sports like soccer, in which focus distance changes quickly, you don't need to change lenses according to the distance to the subjects.
-The world's smallest* high-power 10x zoom lens
1 NIKKOR VR 10-100mm f/4-5.6 is the world's smallest high-power 10x zoom lens. It is highly recommended when taking a single lens for travel.
- *Among zoom lenses with a zoom ratio of 5x or higher for digital cameras with interchangeable lenses available as of this lens' announcement on January 8, 2013, based on Nikon's research of volume comparison when the lens is retracted.
-Create a dynamic image available only with a telephoto lens
By using the telephoto range of this lens, you can shoot a powerful picture.
-Enjoy a beautifully blurred image by shooting at the telephoto position
By shooting at the telephoto position of the lens, you can also easily create a beautifully blurred image that effectively emphasizes the subject.
-Sharp, clear reproduction capability
1 NIKKOR VR 10-100mm f/4-5.6 consistently demonstrates superior rendering from infinity to the minimum focus distance throughout the entire zoom range. It captures sharp images that deliver a sense of depth.
-Vibration Reduction (VR) function is incorporated
A VR function is incorporated in 1 NIKKOR VR 10-100mm f/4-5.6. Under low-light conditions where slower shutter speeds must be used, slight camera shake is likely to cause image blur. This can be minimized by the VR function.
-Refined exterior design with high texture
Employing a metallic material for every color model, 1 NIKKOR VR 10-100mm f/4-5.6 has a sophisticated, refined exterior design. As a compact lens that has a zoom ring featuring metallic roulette, it fits right in your hand, ensuring comfortable operability. You can smoothly zoom in and out. Five colors are available to choose from to match the body colors of Nikon 1 J3 (red and beige are only available for kit lenses). The lens barrel, which extends when zooming, is the same color as the lens body.