Presenting the Future of Digital Age Photo Imaging Expression Nikon Next

April 23, 2009

Nikon's new brand communications site set to launch worldwide on Thursday, April 23

Tokyo-Nikon Corporation, Imaging Company is pleased to announce the worldwide launch of Nikon Next ( on Thursday, April 23, 2009. As the environment surrounding photography and imaging continue to evolve, Nikon Next, developed by Nikon Imaging Company, will present various forms of the future of digital age photo imaging expression.

Nikon has always maintained a leading role in photo imaging culture, and takes this opportunity to continue that role by presenting "Nikon imaging products and technology" as well as "new possibilities for photo imaging expression" on a global scale through Nikon Next. The top page of the Nikon Next site will serve as a new type of imaging gallery for the exhibition of works taking electronic visual displays as the final means of expression in a wide variety of formats, including still images, movies, text and audio, and Flash files, by established artists in the photography industry along with up-and-coming photographers and imaging artists who will serve as the backbone of the photo imaging culture to come. Nikon Next will be structured from a user viewpoint, allowing all visitors to navigate throughout the site according to individual preferences with support for simple searches of exhibited works by not only the name of the artist or photographer but also by the shooting location. In addition, Nikon Next will introduce the next generation of photo imaging culture from a variety of angles through interviews with Nikon developers that explain the strict standards and specifics applied to the development and manufacturing of Nikon products, as well as the latest information on Nikon products. Throughout its 92-year history of developing and utilizing optical and other advanced technologies for use in the development and manufacturing of cameras and lenses, Nikon has been taking its role in the capture of "special moments", regardless of the age or situation, very seriously. By continuing to develop attractive products equipped with the latest in state-of-the-art optical technologies, Nikon will introduce new ways to enjoy light, in the hopes of increasing the number of people who know the joy and thrill of capturing and sharing "special moments" by even one.

Overview of Nikon Next

Interviews with the world's top photographers and their works as well as the world's first public exhibition of works captured by up-and-coming photographers and imaging artists using Nikon cameras. Visitors to the site will be able to search works by artist name or shooting location.

Site Launch Thursday, April 23, 2009
Supported Languages Japanese, English, French, German, Italian, Spanish, Traditional Chinese, Simplified Chinese
*Some contents will be available only in Japanese and English.

Primary contents

Our Facts Interviews with Nikon technicians. These interviews will cover Nikon technologies, beginning with those we have developed over our long history, as well as those we are currently developing or foresee for the future.
Our Works Introduction of information on Nikon products from compact digital cameras to digital-SLR cameras.
Our Future Interviews with researchers playing an active role in the latest fields, including NIKKOR lens and digital technologies.
Interviews will cover the history, current status, and future of optics, imaging and digital technologies.
Image Films Introduction of original films by imaging producers and film directors who make the world their stage.

Major Contributing Photographers

Nitin Vadukul Photographer and imaging artist, Nitin Vadukul, was born in Kenya and raised in England. He settled in New York City in 1994, and has photographed well-known musicians, actors and celebrities for a wide variety of magazines including The Source, Rolling Stone, Esquire, and Vogue. Nitin Vadukul's artistic portraits of musicians have received critical acclaim, and he also works behind the lens for a diverse group of advertising clients.
Phil Knott British bred, Brooklyn based photographer, Phil Knott, has been producing images for well over ten years. Rich in content and creativity, Knott presents a style that is beautiful, soulful and honest in its capacity to extract what is raw from his subjects. Embodying this not only in portraiture, but also in the fusion of fashion, lifestyle and music, Phil has invented a niche for himself, attracting a wide range of clients that include some prestigious sports and apparel brands. Knott has published three books, and is currently working on State of the Moment in Conjunction, to be published by KDU. This new piece will cover New York's creative scene.
Rankin Rankin is a portrait and fashion photographer based in England. He established his reputation when he launched the magazine Dazed & Confused with his business partner Jefferson Hack in 1991 while attending the London College of Printing. Beginning with the first compilation of his photographs, RankinWorks, Rankin has published a number of books featuring his photographs. Rankin works in a number of fields, most recently as a film director. Rankin will undertake his most ambitious project to date, a museum-scale exhibition to be held in August 2009, titled Rankin Live!, at which he will shoot and instantly print the portraits of 1,000 people, using a process that will take only fifteen minutes from click of the shutter to hanging.

In addition to the photographers mentioned above, contributions from Nam, Lightmark, Namiko Kitaura, Lina Scheynius, Andreas Gefeller, Toru Nagahama, Naruki Oshima, Kenji Toma, YAMA, and Yuji Zendou are scheduled.

The information is current as of the date of publication. It is subject to change without notice. For more information, click on the following link. Products & SupportImaging Products

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