At the heart of every new Nikon D-SLR, Nikon 1 and COOLPIX compact camera is EXPEED, Nikon’s fast and powerful image-processing engine. Using exclusive technologies, EXPEED is your answer to fast, comprehensive and energy-efficient in-camera image creation. Performance like this transforms large volumes of high-megapixel data into spellbinding images, full of faithful color, tonality and detail. But with power also comes speed: even data-heavy images process smoothly and comfortably, even during continuous shooting.
Employed in many powerful camera models, Nikon’s Picture Control System helps fine-tune images according to subject matter and the user’s personal taste. Experimenting with the many Picture Control options can create video and still images that are a unique reflection of the user’s creative spirit.
Every Nikon digital camera comes equipped with an image sensor that delivers sharp, high-resolution images with minimized noise — even at high ISO sensitivities. The image sensors used with Nikon cameras, including FX (36.0 x 23.9 mm), DX (13.2 x 8.2 mm), CX (13.2 x 8.2 mm) and other smaller sensors, are originally designed in-house to assure optimally excellent image quality. Whichever format or category you choose, you can be sure that the image sensor at work will give you still pictures and movies of the highest quality.
For over 80 years, Nikon’s exclusive lens brand has combined craftsmanship and innovation to push optical technology further than any other camera maker. The NIKKOR name represents uncompromising optical quality — for both professionals and hobbyists alike. Trusted by many of the world’s top photographers, NIKKOR optics render images with unmatched sharpness and definition. Quality and performance like this makes a visible difference, no matter which Nikon camera takes advantage of it.