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Nikon D Technology THE POWER TO CHANGE YOUR PHOTOGRAPHY

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HARDWARE AND OPERATION

“Our goal is to deliver an operating system that allows you to work in a more natural, logical progression, allowing you to create the picture you’re after. And we perfect this system to a level that leaves no room for errors while you’re following your intuition. This is how Nikon designs the operating system. On top of this, we make it flexibly customizable to each photographer’s individual needs. Going the extra mile to understand the photographer’s needs is an essential part of our everyday work.”
The challenge was to harness the remarkable strengths of the technological evolution while maintaining continuity in the camera system. With the Nikon FX format, Nikon has achieved an extraordinary level of integration and expandability while preserving the Nikon F-mount. Indeed, even with the inclusion of so many new functions, intuitive operations clearly reflect a basic layout that emphasizes inherited operations.
To maintain the highest levels of reliability, Nikon thoroughly investigates camera problems that could occur under extreme conditions, and relentlessly pursues specifications that go beyond what is required to cope with the harshest workloads. If rigorous test conditions demand changes to specifications for reliability, Nikon never hesitates to raise the quality even further.
In these and many other ways, Nikon is constantly upgrading the abilities of the tools of photography. Through innovation and workmanship, we strive to appeal to your senses, so that even simply holding a camera increases your desire to capture photographs. This is reinforced by a level of excellence that continues to motivate even after long periods of use, and by viewfinder visibility that you won’t find tiring after extended periods of viewing. The integration of achievements and know-how accumulated day after day — this is the Nikon approach to crafting better cameras.

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