DISCOVER NEW TERRITORY D3
The pursuit of new technology
Since the introduction of the first F-series cameras, Nikon has helped refine the art of photography while pursuing new and powerful forms of photographic expression. The D3 fulfils both of these missions. Nikon's newest flagship symbolizes the evolution of photographic technology, defying preconceived limitations while responding to the ever-changing demands of professional photographers.
In short, the D3 represents new territory - explore it for yourself.
The pursuit of ideal picture quality
High resolution is only one aspect of superior pictures.
The image quality that passionate photographers deserve should also include a wide sensitivity range, faithful color reproduction, and fast, secure data processing. Nikon offers all this and more with the D3, giving images more depth, detail and atmosphere than ever before. Images of this quality were once rare, but the Nikon D3 makes them all part of a day's work.
The pursuit of superior operability
Professional photographers frequently have cameras in their hands for hours - or even days - at a time. In many ways the camera becomes an extension of the photographer's body, and should therefore act that way.
That's why Nikon has always considered comfortable and ergonomically-sound operation to be crucial to its camera design. It is a multi-sensory experience - a bright viewfinder for the eyes, the shape and texture of the camera's exterior for the hands, even the right shutter sound for the ear - with each aspect of the camera's design crafted to eliminate distractions and help the photographer reach new creative heights. From a short shutter-release time-lag to controls large enough to manipulate with gloves on, Nikon has redefined operability. Again.
The pursuit of uncompromised quality
Nikon's philosophy is simple: no shortcuts. From design through assembly to the showroom floor, uncompromising standards mean that every camera produced is of exceptional quality. Nikon cameras like the D3 are tested relentlessly to ensure that they perform in any situation. Nikon engineers punish new equipment mercilessly. They expose cameras to extremes of cold, heat, moisture, vibration and any other condition that may be encountered on (and even above) the Earth. Standards like these are rare, but for Nikon, they are essential. The D3 is dedicated to photographers who defy limitations and always seek to push photography forward.
The D3's phenomenal technology demands an equally phenomenal exterior design. Nikon believes beauty and performance go hand-in-hand. That's why since 1980, Nikon has collaborated with the legendary Italian industrial designer, Giorgetto Giugiaro. His approach to the D3 design was simple, yet profound. With sculptural themes in mind, Giugiaro created the D3's new look with the belief that the camera should have a form and value that anyone can recognize. Continuity was important, so the D3 was designed to reflect the past as well as the future.
Photographers will feel the same comfort and control they have grown accustomed to with Nikon cameras. The more they use it, however, the more they will understand that what they are holding is the future of photography. Enduring uncompromising scrutiny and test trials from Nikon's design team, the D3 was crafted to partner a photographers' body like never before, its shape and controls meticulously placed to enhance concentration, not draw away from it. See - and feel - for yourself, and you will discover the Nikon difference in every detail.
