Most Nikon D-SLR cameras offer seven kinds of Picture Control: Standard, Flat*, Neutral, Vivid, Monochrome, Portrait and Landscape.
If you are sure about your image creation direction, choose the option closest to your creative intention followed by further fine-tuning to realize the exact image you want if necessary. If you are not so certain about your image creation ideas and don’t know which Picture Control option to select, you can experiment by using all the different options to experience how the look changes. Once you see how the atmosphere of your pictures and movies can be influenced via Picture Control, you have already entered the world of image creation. Start your journey with Nikon Picture Control system to discover your own limitless image creation.

*Only available with the D810 or cameras released after the D810, Picture Control Utility 2, ViewNX 2 and Capture NX-D (as of June 26, 2014).

Note: When the exposure control mode is set to Auto, Auto (flash off) and one of the Scene Modes, Picture Control is automatically set by the camera and you cannot change it. When you shoot images with an image quality mode including RAW, you can change the Picture Control for the RAW (NEF) files by using Capture NX-D after the shooting.