Play matchmaker. Choose the right 1 NIKKOR lens for each scene.
Having a variety lenses to choose from will stimulate your imagination, create photo opportunities, and finally turn you into a better photographer. From all-purpose compact zoom lenses to lenses specially designed for shooting portraits and HD movies, 1 NIKKOR is a range full of beautiful possibilities.
Simply turn the lens to switch your camera on and off
Some 1 NIKKOR lenses* serve as a power switch for your camera. To switch the power on, just extend the lens. When you finish shooting, turn the zoom ring to the locked position and your camera automatically powers off. No need to fiddle with the power switch.
- * Applicable to 1 NIKKOR VR 30-110mm f/3.8-5.6; 1 NIKKOR VR 10-30mm f/3.5-5.6; 1 NIKKOR 11-27.5mm f/3.5-5.6; 1 NIKKOR VR 10-100mm f/4-5.6; and 1 NIKKOR VR 6.7-13mm f/3.5-5.6.