New Contents Released to NIKKOR's Global Branding Site, NIKKOR.com

October 26, 2016

TOKYO - Nikon Corporation is pleased to announce the addition of the "Paris Je T'aime" video and the next video in the series of interviews with lens designers, "Vol. 6 - The Foundation of NIKKOR Lenses", to its global branding site, NIKKOR.com (http://www.nikkor.com), developed to spread the appeal of NIKKOR lenses for interchangeable-lens cameras around the world.

NIKKOR Motion Gallery

NIKKOR Motion Gallery introduces new possibilities for video imaging afforded by NIKKOR lenses. Top artists in a variety of genres have come together to expand the world of video imaging with a completely new genre possible only with the combination of NIKKOR lenses and Nikon cameras.

"Paris Je T'aime", a video by Stella Libert
This video features a pair of parkour* athletes whose acrobatic movement through the streets of Paris both highlights and provides contrast with the beautiful combination of old and new architecture.
Stella Libert
Stella Libert is an up-and-coming French cinematographer based in Paris who works both in Europe and internationally. Although she is primarily a director of photography for TV commercials, music videos, and short films, "Paris Je T'aime" marks Stella's first adventure as a film director. Her excellent sense of art direction and creativity, combined with her ease with new technologies and innovative use of images, guarantee a bright future for this rising star.
  • *A discipline with which the mind and body are trained through movements required to get from one point to another in a complex environment that includes running, jumping, and climbing.
    Source: Japan Parkour Association (http://parkour.jp)

Interviews with lens designers, "Vol. 6 - The Foundation of NIKKOR Lenses"

"Vol. 6 - The Foundation of NIKKOR Lenses" is the sixth in a series of interviews in which those who design and produce NIKKOR lenses, backed by history and tradition, talk about lens design and production from a variety of angles, from the appeal of interchangeable lenses to the lenses that they themselves would choose.

The scene for Vol. 6 is set at Nikon's Akita plant (Hikari Glass Co., Ltd.), the foundation of Nikon's production of optical glass. It reminds readers that Nikon is one of the very few camera manufacturers around the world that owns the total production line from glass and machine-component processing to assembly, adjustments and inspections, beginning with careful selection of lens materials for the production of optical lenses. Advanced production technologies and systems are not the only things needed to manufacture high-precision, high-quality optical lenses. The skilled techniques developed by the craftsmen who make the lenses over many years are also necessary. This video introduces the foundation of NIKKOR lenses through interviews with those working at the manufacturing plant. It clearly shows the positive attitude and pride these people feel about producing products that respond to the strict demands exclusive to Nikon, beginning with repeated inspections at each step of the manufacturing process.

The NIKKOR brand

NIKKOR is Nikon's brand of photographic lenses. The NIKKOR name arose from adding "r" — a common practice in the naming of photographic lenses at the time the name was established — to "Nikko", the Romanized abbreviation for Nippon Kogaku K.K., the original name used when the company was established. The NIKKOR trademark was registered in 1932, and in 1933, the large-format lens for aerial photography was introduced with the name Aero-Nikkor. In 1959, Nikon released the Nikon F SLR camera as well as its first NIKKOR lenses for Nikon SLR cameras including the NIKKOR-S Auto 5cm f/2.

Nikon's lineup of NIKKOR lenses currently consists of more than 90 types of lenses, including fixed focal length (prime) lenses and zoom lenses covering ultra-wide-angle to super-telephoto angles of view, fisheye lenses, Micro lenses, and PC-E lenses that support a wide variety of applications, as well as 1 NIKKOR lenses for Advanced Cameras with Interchangeable Lenses. The entire length of the road that leads to the release of new NIKKOR lenses, from initial design and development to production and final inspection, is managed in accordance with Nikon's exclusive and exacting quality standards, which support high-quality NIKKOR lenses.

It is worth noting that total production of NIKKOR lenses for interchangeable-lens cameras reached 100 million* in June of 2016.

  • *Total number of interchangeable lenses produced for Nikon SLR cameras and Nikon 1 Advanced Cameras with Interchangeable Lenses.
Back to top