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Tales of Ephemeral Lenses and Conversations on Advanced Lens Design

February 9, 2016

Nikon takes the photography community on an exploration of contemporary photographers and their work. Audiences can also delve into the technology and passion behind pioneering imaging precision with the latest chapter of content on the global NIKKOR website.

Nikon, a world leader in imaging technology today announces the latest installation of content on the global NIKKOR brand website, "NIKKOR.com". Building on a century of heritage in the photography space, NIKKOR.com is a resource for photographers, both professional and enthusiast, to dive into a rich tapestry of imaging innovation and meet the brains and craftsmen who advance the science and culture of photography.

This edition of content sees the addition of 13 exclusive works from three photographers at the forefront of pop culture and contemporary photography to the "Eyes of Nikon" gallery. The images, shot by international photographers Parker Fitzgerald, Stephen Gill, and Gustav Karlsson Frost, add their take on the NIKKOR lens story by challenging the possibilities of visual content creation with their Nikon gear.

The updates also include the fourth volume of the Philosophy of NIKKOR, which features a conversation with the minds behind the revolutionary AF-S NIKKOR 24-70mm f/2.8E ED VR - the first NIKKOR lens to incorporate an aspherical ED glass element. Finally, the photography community can look forward to the addition of Tale 56 to The Thousand and One Nights anthology and explore the story of the ephemeral NIKKOR WIDE-ZOOM 3.5-8.5cm f/2.8-4, which was cancelled even before it entered production.

Eyes of Nikon

The new additions to the Eyes of Nikon gallery explore techniques and themes around portraiture and nature as interpreted by three highly-regarded young photographers. Each photographer shares his own unique experience with a NIKKOR lens, along with their perspectives on achieving image creation that pushes boundaries and raises the bar.

Parker Fitzgerald - AF-S NIKKOR 20mm f/1.8G ED

A Portland native, Parker is a regular contributor to Kinfolk magazine and is an established commercial photographer, having worked with global brands such as Nike, Honda and UNIQLO. Along with his images, he describes his experiences shooting with the AF-S NIKKOR 20mm f/1.8G ED, how he embraces the lens' compact size, and incredible speed, and achieves outstanding image sharpness - even with a wide, open aperture.

Stephen Gill - AF-S DX NIKKOR 16-80mm f/2.8-4E ED VR

With over 20 solo exhibitions under his belt, British photographer Stephen Gill's works have travelled the globe and exhibited at numerous museums, including the Victoria and Albert Museum and National Portrait Gallery in London. His style incorporates an element of human intervention, often adding or obscuring materials as a powerful means of describing and exposing the potential character of a subject.
Now available on NIKKOR.com, Stephen's 'Ash Series' was taken in southern Sweden, bringing the essence of the place to mind, while using captions and expressions to support storytelling.

Gustav Karlsson Frost - AF-S NIKKOR 35mm f/1.4G

Gustav is a Stockholm-based commercial photographer with a specialty in portrait and fashion photography, having worked with both magazines and brands. In addition to his editorial work which have graced the pages of Monocle, Vogue Japan and Elle Décor Japan, he continues to pursue solo projects across the globe. His published work on the Eyes of Nikon gallery showcases images of up-and-coming Swedish musician, Nike, which presents a cool, yet gritty portrait series. Despite the lens' light weight and small size, it aided him in adding a degree of cinematic flair to the images.

"Vol. 4: The middlemen who ensured the ultimate in NIKKOR quality"

Exploring the rich and layered philosophy of NIKKOR lens design, the fourth chapter in a series of interviews with lens designers focuses on the AF-S NIKKOR 24-70mm f/2.8E ED VR. Through the series of interviews, Nikon experts discuss the lengths to which the middlemen take to ensure refinement and reliability in NIKKOR lens craftsmanship - from design to the final production of one of Nikon's most advanced lenses. The fourth chapter, presented in video format, also captures the spirit of innovation that drives the Nikon team in their design and pursuit of the ultimate lens.

The Thousand and One Nights: Tale 56

Tale 56 examines the secrets behind the birth of the world's first concave-convex 2-group zoom lens, the Auto NIKKOR WIDE-ZOOM 3.5-8.5cm f/2.8-4. Cancelled before it went into production, the article unearths anecdotes from the product's development and features a performance test of the elusive 50-year old lens. Tale 56 is also dedicated to the opening of the Nikon Museum ahead of Nikon's centennial celebrations this year. Tracing Nikon's history from its founding a century ago, to the mind-opening technologies being developed today, the interactive exhibits educate visitors about Nikon optical technology. Read more about the Nikon Museum.

About NIKKOR.com

In 2013, Nikon celebrated the 80th anniversary of the launch of its NIKKOR photographic lenses. Nikon took this opportunity to strengthen activities that express the enjoyment NIKKOR lenses offer to video imaging and photography. One of the activities that helped to spread the appeal of NIKKOR lenses was creation of Eyes of Nikon*, a collection of photos captured by photographers active around the world with the theme, "ART meets TECHNOLOGY makes HISTORY", in mind and in which the characteristics of NIKKOR lenses were maximized. Another activity was the full cooperation in the creation of Masters of the Light*, a collection of artistic photographs captured with NIKKOR lenses.

With the addition of these latest content, and with the introduction of new content that will deepen visitors' knowledge of NIKKOR lenses from a variety of angles in the future, the "NIKKOR.com" site will continue to provide users of NIKKOR lenses with information that helps them to expand their enjoyment of, and possibilities available with, photos and videos.

  • *Distributed by D.D.WAVE Co., Ltd. +81

About the NIKKOR brand

NIKKOR is Nikon's brand of photographic lenses. The NIKKOR name arose from adding "r", a common practice in the naming of photographic lenses at the time the name was established, to "Nikko", the Romanized abbreviation for Nippon Kogaku K.K., the original name used when the company was established.
High-quality standards are applied to all stages, from initial design and development to the final product release, alongside a highly controlled production system and inspections, to ensure the superior quality of NIKKOR lenses and for a design that responds to user needs.
Nikon's lineup of lenses for cameras with interchangeable lenses currently consists of more than 90 types of lenses, including ultra-wide-angle to super-telephoto lenses, fisheye lenses, zoom lenses, micro lenses, and PC-E lenses that support a wide variety of applications, as well as 1 NIKKOR lenses for advanced camera with interchangeable lenses.
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