December 8, 2009
Nikon Corporation (Michio Kariya, President) is pleased to announce that the D3 digital-SLR camera is the recipient of a 2009 Design for Asia (DFA) Bronze Award.
The DFA Awards are organized by the Hong Kong Design Centre with the purpose of raising awareness amongst businesses and the public about the value of good design as an essential component in business success, as well as for a sustainable, higher quality of life for all. This year’s winners were selected from approximately 500 commercial products released in one or more Asian markets by manufacturers from the world over during a period of roughly two years and seven months—from January 1, 2007 to July 31, 2009. From these, winners were selected based on superiority of design, degree of impact on the Asian lifestyle, and commercial success.
The DFA Bronze Award winning Nikon D3 (released November 2007) is a flagship model that was the first Nikon digital-SLR to utilize a Nikon FX-format CMOS image sensor (large image sensor that conforms to 35mm  film camera angle of view). The D3 is also equipped with an image processing engine based on Nikon’s exclusive image processing concept, EXPEED. It has been extremely well received, primarily by professional users, for its superior image quality, support for high ISO sensitivities, and high-speed performance. The D3’s body was designed under the supervision of world renowned designer, Mr. Giorgetto Giugiaro, based on the conviction that anyone who sees the camera will immediately appreciate its form and value. Nikon’s own design team then thoroughly examined each component to ensure an ergonomic and refined form that maintained ease of operation.
The excellent balance between design and functionality of the D3 has been recognized with a number of awards from prestigious international organizations, including an International Forum (iF) Product Design Award; the red dot Product Design 2009 award presented by the highly reputed German design institution, Design Zentrum Nordrhein Westfalen; the Camera Grand Prix 2008 Camera of the Year Award presented by Japan’s Camera Journal Press Club; the Best D-SLR Professional in Europe 2008 award presented by Europe’s Technical Image Press Association (TIPA); and a European Imaging and Sound Association (EISA) Photo Award.
Since release of the D3, Nikon has expanded its line of flagship models with development and advanced performance that responds to the strict demands of professional and advanced amateur photographers.
The information is current as of the date of publication. It is subject to change without notice.