"Familiar tools for capturing special moments"
The philosophy behind COOLPIX design is to continue to face the challenge of achieving essential value
Since the birth of the first COOLPIX camera in 1997, the COOLPIX series has continued to introduce innovative new designs including the swivel design and the wave surface design. The COOLPIX S8000 and COOLPIX S6000, released in the spring of 2010, introduced a design offering perceptible quality through its look and feel. Available in a wide variety of fashionable colors, the COOLPIX S3000, another model in the spring 2010 lineup, proposed new value not only in terms of its basic camera functions and performance, but also through its design. So, what are the concepts behind COOLPIX design and how do final designs come about? We will provide an insight into some of the secrets behind COOLPIX development.
- Nobuo Hashimoto
- Executive Staff, Product Design, Industrial Design Department
- Joined Nikon in 1988. Worked on the design of a variety of products, including cameras, binoculars and microscopes, as a product designer. Has participated in COOLPIX design since 2003. Currently puts skills to use overseeing design of all COOLPIX cameras