Judging from its favorable reception in the marketplace, the COOLPIX S-Series is the shape of sophisticated style to come in compact digital cameras. We invited an industrial designer who has been instrumental to the development of the COOLPIX S-Series to provide insight into the visual and market appeal of these slim cameras including the Wave Surface Design.
- HASHIMOTO, Nobuo
- Product Design Section, Industrial Design Department, Imaging Company, Nikon Corporation
- Joined Nikon Corporation in 1988 as a product designer for development of compact cameras, SLR cameras, binoculars, Fieldmicroscope products etc. Now mainly in charge of COOLPIX S-Series product design. Believes that his role in developing Fieldmicroscopes right from the planning stage greatly influenced later development of S-Series design. Emphasizes the importance of beauty and market trends on new product designing. Loves fly-fishing and jazz.