More than a beautiful ending - here's a great new beginning.
Reach photography's peak with the ultimate film-based SLR camera.
At long last, the F6, Nikon's latest F Series SLR camera has arrived.
In the eight years since the F5 was launched, the rapid spread of digital photography has transformed the camera market. How has this digitalization influenced you, F6 development and the new camera's market positioning?
- The F6: Nikon's new flagship model has all the qualities that enthusiasts desire in the ultimate film SLR camera.
It has been a crucial factor in the development of the F6. Digital cameras had already been introduced in the professional market when we started work on the F6, and the market, led mainly by the press, has been experiencing a shift from film-based to digital cameras.
There are many Nikon devotees within the ranks of news photographers, among whom digital cameras have rapidly become popular, since speedy results are so crucial to photojournalism. So Nikon has been meeting this demand step by step, by fostering the D Series brand of digital SLR cameras for professional use.
Given current trends, we had to carefully consider what the market required of the F single-digit series of Nikon film-based flagship cameras.
What are the advantages of choosing a film-based camera over a digital camera? And what added value should the F6 embody?
Well, when the F6 was in its development stages, we thoroughly inspected many factors in trying to determine the advantages and disadvantages of film-based cameras relative to digital cameras. Finally, however, we found that there is little point in considering which of these two types of cameras is superior.
In studying basic concepts for F6 development, we recognized the problem of digital camera shutter lag. But since progress was being made to solve this problem, we concluded that we should not worry too much about so-called disadvantages which, in time, were becoming less relevant.
On the other hand, however much digital cameras have penetrated the market, there are people who continue to use film-based cameras. We know that this group includes photographers who are inclined to try more creative approaches. After considering these facts, we again thought about the attractions of film-based SLR cameras. Now, I think the essence of this appeal can be summed up as "the value of unique pictures."
The value of unique pictures?
Yes. To explain, allow me to exaggerate a bit. With a digital camera, the number of pictures you can take is infinite, in the sense that there is no limit in the number of shots to take, unlike shooting with film. You don't have to hesitate when taking pictures. Just release the shutter, although later, you may find that you don't want to keep the results.
Certainly, we experience this carefree ease when shooting with a digital camera.
Exactly. But, on the contrary, some photographers reject the prospect of such ease, as they desire a more careful, rigorous approach to taking pictures. They want to treasure each picture-taking opportunity by etching their vision on film.
So, with the F6, we made it our first priority to satisfy customers who want to apply a certain degree of respect to taking each great picture. To realize this, a camera that allows a user to take a good picture is not enough. There are many important factors involved, including comfort of use, functionality as a tool, shooting feel, etc. And we want to make the F6 the best camera in every aspect.
Isn't the ultimate goal to offer the best camera?
Definitely. We already had a high-speed, high-performance camera, the F5, in our lineup. In developing the F6, we intended to create a camera giving users even more of what they want than the F5 does.
The development concept for the F5 was "high speed and high performance." With the F6, we aimed to offer the functions of the F5, and also enhance the advantages of "finesse and practicality."