Almost immediately following the release of the cameras, we spoke with YAMADA, Yukako, the marketing staff for the two new digital compact cameras. She explained the key features of the cameras, and also shared some behind-the-scenes stories about their development.
- YAMADA, Yukako
- joined Nikon Corporation in 1996, and was assigned to the Sales Section of the Photo Products Division, where she focused on sales activities for North America.
- She later moved to the Product Management Department (1st Marketing Section of the Marketing Div.), and was tasked with support for communications between sales subsidiaries in various countries.
She now works in the Marketing Management Department of the Imaging Company (2nd Marketing Section of the 1st Marketing Div.), where most of her time is consumed by COOLPIX-related marketing activities.
When not hard at work, YAMADA enjoys hiking and cycling. "I love to spend time outdoors and get some exercise -- and naturally, I've always got my camera with me. Taking pictures outdoors gives me a feeling of freshness and spontaniety that makes it more enjoyable than handling cameras at work (laughs) !"