Some people who work in camera technology development can see the problems that prevent the improvement of basic functions, and try to do everything to solve the problems.
We can call this the instinctual approach.
These developers believe that any changes they make will definitely improve the quality of taking pictures and the ease of taking them.
During the development of the F4 camera, a plan was made to include "all improvements in the basic functionality" of the camera.
Thus, almost all of the technologies that were developed at that time were used.
However, as opposed to instinct-driven development, there is always the matter of practicality.
Related to this is the concept of profit making.
Although it does not mean that profits mean everything, it does dictate that improvements in specifications should be kept to a minimum to contain costs.
If there is no profit, then it becomes difficult to develop and provide new cameras to the users.
Another practicality-related issue that is highly important is "do the improvements answer the needs of the users ?"
In the previous article, I mentioned that "the F4 was not produced only by the Nikon team, but also by user demands."
But when you look at the camera's specifications, did anybody ask Nikon to develop them ?
Although it is a "plus" to improve basic functions, how significant is the added value in the overall evaluation ?
All you see is a direct expression of what this product is, and what cost performance truly means.
The consumer can't see everything that went on behind the scenes to create the camera.
Thus, using the approach "doing the best we can for even the slightest improvement", Nippon Kogaku K.K. gave the go-ahead to this project.
This approach is not really a conventional way of thinking.
Nikon Corporation does not share much of a divergence of views, and some might say it is a stubborn firm.
Others would call it consistent.
And when you look back over its 80-year history Nikon Corporation has always been such a company.
The company has never wavered from its tradition of always striving to do the best.