A lead off man for bigger market
The brand name "NIKKOREX" was used for 8 mm movie cameras as well as three lens-shutter type SLR cameras (NIKKOREX 35, 35 II and NIKKOREX Zoom35).
Among these "NIKKOREX" cameras, the top-of-the-line model was the NIKKOREX F which was a focal plane shutter SLR camera that has the same bayonet lens mount as the Nikon F.
This NIKKOREX F first appeared in June of 1962 at a price of 39,800- Japanese yen, including 50mm f/2 lens. Another camera of the day, the Asahi Pentax S3, for example, sold for 34,100- Japanese yen, including 55mm f/1.8 lens.
The NIKKOREX F was therefore a little more expensive than the Pentax, but much less expensive than the Nikon F with the same 50mm f/2 lens, which sold for 67,000- Japanese yen.
Why did Nippon Kogaku K. K. decide to release such an inexpensive SLR camera ?
The answer was to expand market sales of the Nikkor lenses.
The Nikkor 200mm f/4 and telephoto zoom lenses (Auto-Nikkor Telephoto Zoom 85mm f/4 - 250mm f/4.5) were released starting 1961.
In 1962, the PC-Nikkor lens, the Fisheye-Nikkor, and other unique lenses made their debut, thus starting to construct the great world of the Nikkor lenses.
The company wanted to expand sales of these interchangeable lenses and make its SLR camera business an established one in which the lineup would become a rich, steady revenue source. Thus, the company saw the need to sell Nikkor lenses to people other than those professionals and advanced amateurs who were most likely to use the Nikon F.